Trademark Lawyers And Celebrity Culture

Erika MurrayPatents

Being a public persona is hard work and often involves the help of a diligent trademark lawyer. In the United States, some of the most talked-about celebrities have been employing the help of trademark lawyers to protect their name – and the lucrative business that comes with the brand – …

Identifying gaps in fostering tech commercialization

Erika MurrayExpert Insights, Intellectual Property, News, Patents

Incubators and accelerators are helping start-up companies across the country, but Toronto intellectual property lawyer Erika Murray suggests more can be done to support tech entrepreneurs in their quest to innovate and commercialize. “The company start-up process involves creativity and some kind of ingenuity,” she tells AdvocateDaily.com. “It starts with …

SCC Renders Decision Against Google

Erika MurrayNews, Patents

A Supreme Court of Canada (SCC) ruling ordering search engine giant Google to remove the web pages of a company found to be duplicating a technology firm’s products will have a global impact, says Toronto intellectual property lawyer Erika Murray. “The unprecedented decision will have implications for IP (intellectual property) holders around the world and online …

3 Things Every Trademark Search Needs to Cover

Shadi NasseriPatents

A trademark search is an effective way of seeing the listings of existing trademarks in Canada. Given there are thousands of trademark applications per year and growing, this can seem a little daunting. Luckily, there are many ways to conduct a search starting with preliminary online tools. For a more …

The Dos and Don’ts of Registered Trademarks

Erika MurrayPatents

When you think of trademarks, what comes to mind? Probably an assortment of symbols, each evoking a particular large company brand identity with its respective qualities. The value of these associations is obvious. Certainly, one role of a trademark is to represent this defining aspect of branding – i.e. trademarks …

Great branding sells: American Apparel’s big IP payoff

Erika MurrayExpert Insights, News, trademarks

Entrepreneurs can learn important lessons on the value of good branding from T-shirt maker Gildan Activewear Inc.’s $88 million purchase of American Apparel, says Toronto intellectual property lawyer Erika Murray. The Montreal-based clothing company will acquire the intellectual property rights related to the American Apparel brand, but not its 110 …

How Startups Can Create Value from Filing Patent Applications

Marc LampertPatents

Uber has quickly risen from an early stage controversial disruptor to a household name. Uber has transformed the delivery of personal transportation and is one of several companies on the verge of bringing autonomous vehicles to the masses. When Uber was a startup, its goal was to put intracity travel …