Alessia Monastero co-authors IPIC article “Branding In the Metaverse: The Rise of NFT Trademark Applications and Best Practices to Protect Your Brand”

Alessia MonasteroIntellectual Property, News, trademarks

Bhole IP Law Associate Alessia Monastero co-authors the Intellectual Property Institute of Canada (IPIC) article “Branding In the Metaverse: The Rise of NFT Trademark Applications and Best Practices to Protect Your Brand” as part of a series of articles (see Part 1) prepared by IPIC’s Anti-Counterfeiting Committee related to the evolving digital landscape, highlighting non-fungible tokens, new mobile and web-based applications, branding in the metaverse and artificial intelligence.

To read the second article in this series: https://ipic.ca/english/blog/branding-in-the-metaverse-the-rise-in-nft-trademark-applications-and-best-practices-to-protect-your-brand-2022-12-16

The final article in this series will continue to discuss potential infringements and copyright violations that accompany NFTs, the particular rights associated with their creation, transfer, license and sale as well as the implications and issues that stem from derivative works and related arenas.